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the designer

Sarah Assaf

Sarah has always had a love for Haute Couture engrained in her DNA, from a young age she made garments for family, friends and herself for fun while learning the couture techniques from her mother. Her imagination would run wild when she would look to the greats of the industry while dreaming of one day opening her own Haute Couture House. With the skills she learnt from her mother over the years and coupled with obtaining degrees in Fashion, Business and Marketing, this would equip Sarah with the knowledge to start a flourishing Haute Couture business. In 2010, that dream became a reality when she first established Sarah Assaf Couture.